Successful Direct Marketing Methods, Seventh Edition

Product information

ASIN: 0658001450 BSR: 1,934,293
UPC: Brand: McGraw-Hill
EAN: 9780658001451 Price: $54.95
Model: Warranty:
Sellers 8 Merchant

Product Features


Editorial Review

With more than 250,000 copies sold, the classic text on direct marketing is now even better!

This thoroughly revised edition of Successful Direct Marketing Methods --the "bible" of direct marketing-- includes expanded material on the Internet and other digital media and brand new information on E-business (including E-communications, banners, buttons, E-mail, permission marketing). Also includes E-commerce (online merchandising and usability and navigation of websites) and E-services (online customer service, live operators, online chats, linking with call centers); up-to-the minute coverage of database marketing including data mining and online databases; expanded coverage of consumer privacy issues; new information on customer relationship marketing and teleservices-- and more!

  • Completely rewritten and modernized from the last edition to include cutting-edge information on the latest E-tools available to direct marketers
  • Now includes real-life business case studies from well known companies like Ford Motor Company, Dell Computer, NutraSweet, and more!