Complete Direct Mail List Handbook: Everything You Need to Know About Lists and How to Use Them for Greater Profit

Product information

ASIN: 0131592785 BSR: 3,567,437
UPC: Brand: Prentice Hall Direct
EAN: 9780131592780 Price: $59.99
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Editorial Review

Well-known direct mail authority provides tricks-of-the-trade in list development. These helpful tips provide a thorough analysis of every criterion which differentiates one list from another, or one segment of a given list from another.