Mailing List Strategies: A Guide to Direct Mail Success

Product information

ASIN: 0070266751 BSR: 3,287,523
UPC: Brand: McGraw-Hill
EAN: 9780070266759 Price: $39.95
Model: Warranty:
Sellers 4 Merchant

Editorial Review

Explains how to rent and exchange mailing lists, discusses list brokers, file evaluation, the ethics of privacy, and cost analysis, and describes techniques for selecting productive mailing lists